Madurai Kamaraj
University
M.A./M.L.M./M.A Tourism Management M.A in Pub.
Administration. Political . science, English, Economics, Sociology
Eligibility:- degree from a recognized university
Duration : 2 Years.
M.A. Advertising &
Public Relations
Madurai Kamaraj University
Eligibility : Any Degree
First Year
1.Introduction to Communication
2.Introduction to Advertising
3.Principles of Public Relation
4.Creating Advertisements
5.Process of Public Relation
6.Campus Programme Creation of Ad
Final Year
7Tools of practice Relations
8.Integrated Marketing Communication
9. Media Planning
10.Advertising Campaigns
11. Advertising & PR Research
12.Campus Programming Adv. company media planning Tools
13. Project work